Matt Henderson

I’m an entrepreneur, product designer, and growth marketer best known for the viral hoax called Rumblr: Tinder for fighting. It was featured by 200+ media outlets in 4 days and has gone on to be cited by a few research papers and books studying society’s consumption of fighting and violence in digital media.

As an entrepreneur I’ve worked on 50+ experiments since starting my first company when I was 14.

In January 2018, I started a personal challenge of building 24 businesses in 12 months. So far my co-founders and I have launched 8 products––4 of them profitable on day 1. We're focused on building products that help others build, sell, and grow their own products. Here's a few: Investor Hunt, Howler AI, Press Hunt, and Aidem Network.I’ve also helped startups like, The Q, and Giraffe design, build, launch, and operate new products. Email me!


I grew up without parents in Montana, ran away from home when I was 16, graduated from an inner-city high school in Florida, then moved to NYC with nothing when I was 18.

I started selling Pokémon cards in kindergarten, then later graduated to more complex projects like manufacturing clothing and selling it through Twitter. Since late high school I've been more focused on digital products like Howler AI and Investor Hunt.


Aidem Network, Howler AI, Press Hunt,Investor Hunt, Athena AI, Cottage,,, Marco,, TGTCB,Champagne, Zencargo, Secret Bus, BLAK HUGHES, IJC, Wanderlofts, vH RECORDS, von Hughes, Rumblr, TDBA, Juhász & Associates,M. Juhász-Henderson, Amour Fraternel Apparel

Clients, The Q, Giraffe (Prehype), Buy Me a Coffee, ManyPixels, Flip Dating, Lavamap,Whipnote, One Month Skill, Beauty Advisor,The Revolution In Social (IKO), Talkwalker Alerts, Hangover Box, Woohoo, CivicFeed,Free Tax Help, EngageBay, Billboard,Diamond, Malka Red, Founder House, Tokenly,Aufine, Nova Ventures, Waylo, Shameless Jeans, OneFleet, Secret Lofts, Whole Cooking, Angel


"Genius" - VICE
"Precocious" - The Washington Post
"Brazen" - Ryan Holiday
"Vigilante" - Business Insider
"For the greater good" - Maxim
"Helping the world" - Conan O'Brien

The Washington Post, The Independent, VICE,Business Insider, Conan O'Brien, Antisocial Media: Crime-watching in the Internet Age by Mark A. Woods, Mashable, BuzzFeed,Complex, Steve Harvey, GIPHY, New York Daily News, USA Today, New York Magazine,Fox & Friends, FOX News, MSN, ABC News,New York Observer, Cosmopolitan, Gizmodo,Jezebel, LifeHacker, Uproxx, VentureBeat,VICE Motherboard, The Next Web, GQ, Maxim,HYPEBEAST, NowThis News, Philip DeFranco,Mike Tyson, DailyMail, Metro, Mirror, VICE Fightland, The Daily Beast, DigiDay, Elite Daily,TomoNews, CBS San Francisco, Bleacher Report, Sporting News, VICE Sports, Barstool Sports, CBS Sports, Yahoo Sports, Tecmundo,The Huffington Post,,FIGHTSTATE, MMA Junkie, SFist, GeekWire,Fusion, Unilad, Dazed, The Daily Dot, The Daily Star, Perez Hilton, WA Today,CollegeCandy, BroBible, Business Insider Australia, BBC Mundo, Journal Des Femmes,Queerty, VIVA, NZ Herald News, The American Genius, Sky News, HowItWorks,Death and Taxes, Konbini, GQ Italia, Pop Trigger, ETC Show, Pix11, The Chive, Irish Mirror, Deseret News, Inquisitr, eBaum's World, KFBB, SallieMae, The Sun, hypefresh,Business Insider India, GQ France, Mass Appeal, Yahoo News Canada, Yahoo News UK,Flava NZ, Student Money Saver,ReviewTechUSA, KISS 92.5, Mass Appeal,L'OBS, The Surge, D'Marge, 20 Minutes, The Washington Times, WIRED Germany,International Business Times, Los Replicantes,Radio Hamburg, Fakka Netherlands,Sueddeutsche Zeitung, BFM TV, AIN Ukraine,, ABC27, Wysokieobcasy Poland,AntyWeb Poland, Lared Chile, CHIP, na:Temat Poland, Rozhlas Czech, Milliyet Turkey,Xataka, Onedio Turkey